Press and Media
11 Jan 2025
Eyelash curlers, a staple in Telugu actor Krithi Shetty’s beauty routine: Here are expert tips to use them safely
11 Jan 2025
Let it glow: 5 winter skincare essentials to keep your skin radiant all season long
11 Feb 2025
Get pout ready this Valentine's Day with these stunning lip colours
12 Jan 2025
Your Ultimate Valentine's Week Gift Guide with 20+ Ideas For Every Kind of Partner
13 Feb 2025
Valentine's Day 2025: Last Minute But Totally Worth-It Gifts for Your Beloved
14 Jan 2025
Valentine's Day 2025: Easy DIY makeup and hair tips for V-Day date without breaking a sweat
28 Feb 2025
iDiva Editor's Picks: 20+ Beauty Products As Tested in February 2025
4 Mar 2025
Game-changing products for flawless skin and lashes
8 Mar 2025
Glow Through The Colours: 15+ Makeup Products To Ace Your Glam Holi 'Lewk' This Year
24 Feb 2025
Beyond The Surface: The Need for Inclusive Makeup
25 Feb 2025
Stock Up On These Fresh Beauty Launches For The Summer
30 Mar 2025
Eid 2025 Glam: Luminous Skin, Sultry Eyes and Luxe Berry Lips for Effortless Elegance
22 Jan 2025
PAC Cosmetics Introduces Republic Day Sale
3 Mar 2025
Eid Party Outfit Ideas: Make a statement with jewelled tone anarkalis, ghararas and capes
24 Apr 2025
Your Go-To Sweat Proof Glam This Summer
25 Apr 2025
10 Pro Tips for A sweat-Proof Glam This Summer
1 May 2025
Amazon summer sale 2025: Unbeatable offers on makeup: Get up to 70% off on lipsticks, kajals, eyeliners, and more
2 May 2025
May's It-Girl Essentials: Everything New In Beauty This Month'
8 May 2025
Few hours left for Amazon Summer Sale to end, Get up to 60% off on lipsticks, primers, eyeshadow palettes, and more
11 May 2025
Try These Duo Chrome Liners That Are A Total Game Changer
12 May 2025
Show Your Mom The Love She Deserves With These 20+ Handpicked Mother's Day Gifts
14 May 2025
Top 8 matte eyeshadow palettes for elegant and soft eye look; Master the art of eye makeup
19 May 2025
PAC Cosmetics Named Official Makeup Partner for Sarah Sarosh’s Cannes Debut
29 Jan 2025
The ultimate beauty must-haves for a flawless, all-night-long look
23 May 2025
Top 8 Makeup Brush kits to blend your makeup like a pro. Get Flawless look in minutes
30 May 2025
A Comprehensive Guide to Choosing the Perfect Blending Sponge for a flawless makeup
4 June 2025
Top Liners to try during Myntra End of Reason Sale
4 June 2025
PAC Cosmetics review: From compacts to foundations, is this makeup brand a real hidden gem? Find out.
9 June 2025
From Flat to Flawless: Grab powder bronzer's at Myntra's End of Reason Sale
10 June 2025
Sweat-proof Makeup Look to try out this summer
17 June 2025
Base glow up: How the right makeup sponge makes your foundation flawless, fast
19 June 2025
Want To Experiment With Eye Makeup? Try These Pinterest-Coded Looks—With Recommendations
24 June 2025
PAC Cosmetics introduces India's first ever T&S series makeup brush
27 June 2025
From Sponge To Setting Spray—Here’s My Honest Review Of PAC Cosmetics’ Latest Drops
31 Jan 2025
30+ Beauty Products As Tested In January 2025
25 June 2025
Meet the Jain Family behind PAC Cosmetics: A Homegrown legacy of beauty
1 Jul 2025
PAC Cosmetics: Making high quality makeup products easily accesible to Indian consumers
22 Jul 2025
Premium makeup finds under 1000 bucks
01 Aug 2025
11 Gifts That Celebrate Your Forever People This Friendship Day
03 Aug 2025
July Hottest Launch
12 Aug 2025
Rakhi Ready: Your Go-To Gifting Guide For Rakshabandhan 2025
18 Aug 2025
New Launches for August
03 Sep 2025
Amazon Great Indian festival coming soon: Check dates, bank offers, best deals and more
03 Sep 2025
Amazon Great Indian festival coming soon: Check dates, bank offers, best deals and more
03 Sep 2025
Top Nine Liquid Matte Lipsticks that will keep asking whats on your lips this season
31 Jan 2025
Elevate your routine with the latest luxury beauty and wellness products
09 Sep 2025
ELLE Exclusive: Foam On My Face, Concealer In Place—Testing PAC’s New Duo
2 Feb 2025
Indulge your loved ones with beauty and wellness gifts that keep on giving
2 Feb 2025
The Ultimate Vogue Valentine's Day Gifting Guide
9 Feb 2025
I Tested PAC Cosmetics’ New Launch & Here’s Why They’re Perfect For Your Valentine’s Day Look
10 Feb 2025
Valentine's Day 2025: Budget-Friendly Yet Glamorous Beauty Gifts To Make her Heart Melt!
30 Mar 2024
Hidden Highlighter Is The Next Beauty Trend That Is Going To Be Everywhere In 2024
02 Feb 2024
Golden Eyeshadows Are All You Need To Glam Up On Diwali And Here Are The Best Ones
23 Aug 2024
Add radiance to your routine with these newly launched beauty and self-care products
29 Aug 2024
The Secret To Flawless Makeup And Why Brushes Matter
31 Aug 2024
National Lipstick Day: 12+ Lipsticks That Feel Like Butter On Your Lips
5 Sept 2024
Every Beauty Product We’re Obsessively Using This September: These New Launches Are Truly Game-Changers!
9 Sept 2024
Get ready for Nykaaland 2.0 – India’s Biggest Beauty Playground is Back in Mumbai! Tickets are NOW LIVE!
10 Sept 2024
Nykaaland is back with masterclasses by Sofia Tilbury ft Shanaya Kapoor, Gigi Hadid s makeup artist
24 Sept 2024
Interview: Bonish Jain, Founder at PAC Cosmetics, a makeup brand
24 Sept 2024
Top 8 Highligters for a Dewy, Pearly Glow This Festive Season
4 Oct 2024
Navratri Makeup Goals: Stunning Looks You Will Adore Across Every Tradition
4 Oct 2024
Retailers expect a 25% to 50% growth this Festive Season 2024
25 May 2024
From Sobhita Dhulipala to Bella Hadid—kohl-rimmed eyes dominated the best beauty looks of the week
10 Oct 2024
All the products that won at the ELLE Beauty Awards 2024
11 Oct 2024
11 New Beauty Launches That Ought To Be On Your Radar This Month
12 Oct 2024
Festive Glam: The Easiest 10-Step Soft Makeup Guide With Products Under Rs 1,500
14 Oct 2024
8 Purple-Coloured Makeup Products For Day 9 Of Navratri 2024
15 Oct 2024
8 Best Red Lipsticks Under 1000 for Karwa Chauth 2024
22 Oct 2024
Spark Joy This Diwali: Thoughtful Gifts to Light Up the Festivities
24 Oct 2024
ELLE’s Great Indian Festive Affair: More Than 150 Gifting Options Across Fashion, Lifestyle and Beauty To Choose This Diwali
25 Oct 2024
Have a ‘diva’lious Diwali with these beauty & skincare products
28 Oct 2024
The LUXXEMAG Recommends: The Latest Beauty Must-Haves for a Show-Stopping Festive Glam!!
28 Oct 2024
Best Gifts For Diwali: From Affordable Finds To Luxurious Splurges
17 Jul 2024
Step by step guide to recreate isha Ambani look soft glam look from the Ambani wedding
29 Oct 2024
ELLE India Beauty Awards 2024
30 Oct 2024
Gift a Glow That Lasts: Perfect Makeup & Skincare Essentials for Your Loved Ones This Diwali
31 Oct 2024
iDiva Editors’ Picks: 20+ Beauty Products As Tested In October 2024
5 Nov 2024
November Beauty Forecast: The Hottest New Launches That You Need ASAP!
12 Nov 2024
10 must-have beauty launches you can’t miss this season!
17 Nov 2024
5 Best Loose Powders for a Flawless, Matte Finish Every Time
20 Nov 2024
ELLE India Beauty Awards 2024
29 Nov 2024
How Indian Makeup Brands Are Cashing In On Wedding Season
30 Nov 2024
Eyeshadow Palette To Lipstick, I Tried PAC Cosmetics’ Recent Launches & Here’s My Honest Review
1 Dec 2024
Award-winning and ELLE-approved!
22 Jul 2024
PAC Cosmetics launches India’s first 4-in-1 Twist & Lift Mascara
25 Dec 2024
Christmas Gift Unboxing
27 Dec 2024
Ring in the New Year with perfect gifting ideas for your loved ones
25 April 2024
Three celebrity make-up artists share secrets behind this season’s trending looks
22 July 2024
Budget-Friendly Makeup: 6 Affordable Makeup Brushes Under Rs 500
24 July 2024
Alia Bhatt looked like a dream in soft girl makeup look at Ambani wedding step by step guide to recreate
25 July 2024
Anjali merchant dripped celestial glam at ambanis post wedding london party step by step guide to recreate article
16 Aug 2024
Must-Have Lipsticks That Flatter Every Indian Skin Tone
14 Sept 2024
Beauty Boom: Strategies to cope with high festive demand
