Why Does Your Foundation Oxidise? Here’s How to Fix It

Foundation oxidation can make your base look darker or more orange over time. This blog explains why foundation oxidises, the factors that influence it, how proper skin prep and product selection c...

PAC Ever Stay Takes Home Best Setting Spray at Grazia Indie Beauty Superstars 2026

From yacht decks to pickleball courts and Aqua Pilates, discover how PAC Ever Stay Setting Spray was tested in real-world Indian conditions, earned community love, created media buzz, and went on t...

How Social Media is Influencing Beauty Purchases in India

Social media is transforming how Indian consumers discover and shop for beauty products. From viral makeup looks and influencer tutorials to product reviews and GRWMs, platforms like Instagram and ...